November 14, 2006
SAN JOSE, Calif., November 14, 2006 – Fiberlink Communications Corporation, the trusted expert for simple, secure mobile working, received the 2006 Award of Merit from the Society for New Communications Research in the Business category for its “Anatomy of a Hack” new communications initiative. Fiberlink was honored by the Society for its innovative use of social and collaborative media, employed as part of a strategic mobile security campaign to generate awareness for Fiberlink, initiate conversations with prospective customers, and enhance relationships with existing customers.
To date, Fiberlink’s “Anatomy of a Hack” campaign has received an overwhelming response from IT and Security professionals around the world who need credible and actionable information on endpoint security.
“In a market that is saturated with reports and whitepapers from seemingly hundreds of technology companies, breaking through the clutter is an ongoing and significant challenge,” said Jim Somers, Fiberlink vice president of marketing. “By delivering relevant, educational content to busy technology professionals in a timely manner, we believe our message is resonating and Fiberlink is perceived as a valuable resource.”
In “Anatomy of a Hack,” Fiberlink expert ethical hacker, Daniel V. Hoffman, CISSP, CWNA, CEH demonstrates a series of contemporary mobile endpoint attacks. In an online video demonstration, Mr. Hoffman shows the steps many hackers follow to exploit mobile and remote systems that lack proper security protection. A companion guide titled “Real World Threats” provides viewers with a series of best practices on how to properly safeguard mobile computing devices and the corporate network. Furthermore, the guide offers information on how Fiberlink’s Extend360 Mobility Platform™ can ensure that mobile devices are protected at all times from hackers, viruses, loss, theft, “data leakage” and other hazards brought on by mobile computing.
“Today’s savvy communications professionals recognize the need for innovative and breakthrough new media practices to develop, grow and enhance customer relationships,” commented Mike Manuel, SNCR Best Practices committee chairman. “We commend Fiberlink for their successful use of diversified and targeted communications tools to get an important security message to IT professionals faced with the challenge of securing their mobile working environment.”
The winning case studies are posted on the Society’s blog at http://www.newcommreview.com/?p=593. Fiberlink’s “ Anatomy of a Hack” video and companion guide can be viewed at http://www.demosondemand.com/clients/fiberlink/005/page/.
The Society for New Communications Research is a nonprofit 501(c)(3) global think tank dedicated to the advanced study of new communications tools, technologies and emerging modes of communication, and their effect on traditional media, professional communications, business and society. For more information, visit http://www.sncr.org or call (650) 331-0083.
Fiberlink simplifies and secures mobile working with innovative software and services, built for the enterprise. Fiberlink’s advanced technology has protected over a million mobile workers in over 700 companies from hackers, viruses, loss, theft, “data leakage” and other hazards brought on by mobile computing. Market research firms consistently recognize Fiberlink for its leadership in delivering secure mobility solutions. For 15 years now Fiberlink has been the trusted mobility expert to companies such as Bloomberg, Continental Airlines, General Electric and Grant Thornton, keeping their networks secure and their employees productive.
© 2006 Fiberlink and the Fiberlink logo are trademarks of Fiberlink and may be registered in certain jurisdictions. All other brand names are trademarks of their respective partners.
Susan Sutton
Fiberlink Communications Corp.
ssutton@fiberlink.com
(215) 793-3427
Jen McClure
Society for New Communications Research
jmcclure@sncr.org
(650) 331-0083
© 2006 Fiberlink and the Fiberlink logo are trademarks of Fiberlink and may be registered
in certain jurisdictions. All other brand names are trademarks of their respective partners.
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